An analysis and evaluation of customers’ motivations and intentions to use chain coffee shops in Taiwan –A case study of Crown Coffee and 85 Degrees Celsius Coffee in Kaohsiung, Taiwan
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === This paper presents an analysis and evaluation of customers’ motivations and intentions to use chain coffee shops in Taiwan. It is a case study of Crown Coffee and 85 Degrees Celsius Coffee in Kaohsiung, Taiwan. It also uses quantitative data from 360 survey q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72359332785801702613 |