The Relationships among the Servicescape of the Ethnic Restaurants, Consumer Attitudes, and Purchase Intention toward Ethnic Cuisines: A Case Study of the American and Japanese restaurants
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === This study aimed to explore the effects of the servicescape of American and Japanese restaurants, consumer attitudes on purchase intention. The sample of this study were consumers aged eighteen and above, who have been to American and Japanese restaurants over...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64823214347312073582 |