Exploring Key Factors of Brand Management for Taiwan International Ports Corporation, Ltd.
碩士 === 國立高雄海洋科技大學 === 航運管理研究所 === 101 === This study aims to identify crucial factors influencing the development of brand for Taiwan International Ports Corporation, Ltd. Five crucial branding factors, namely: ports’ diversification strategy, ports’ infrustructure, ports’ logistics capability, port...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76810561705889965032 |