The Impact of Product Attributes, Brand Awareness and Brand Image on Purchase Intention:The Gender as a Moderator
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 101 === ABSTRACT Accompanying with the advancement in technology, life is more convenience, especially the emergence of smartphone has greatly changed people''s way of life. Now just own a smartphone, such as a personal portable computer can solve a lot of...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82370378765441605677 |