The Impact of Group-Buying Websites Characteristics and Service Convenience on Service Quality, Customer Satisfaction and Customer Loyalty
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 101 === Maturity and stability had grown in recent years, group-buying websites shown different levels of quality, but in order to cope with fierce competition, the need to enhance the quality of service to meet consumer demand is a must. Naturally, if group buying...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75425031235814483607 |