Comparison of the Effects between Two Different Advertising Types on Social-Networking Sites: The Case in Facebook
碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 101 === Facebook is the most popular social-networking site (SNS) and it provides advertising recently. Combining with the social networks, it provides a new form called social advertising, and the social advertising has impacts on the users’ attitude toward a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58963814905713022340 |