The Impact of Social Network Functionality on Consumer Attitudes and Behavioral Intention
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 101 === Online marketing communication has grown rapidly in recent years, and Social Network Sites (SNS) have become a new important marketing tool. Facebook is one of popular SNS with many applications that are offered to more than 950 million users all over the...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24055457852950396984 |