Understanding Online Shopper''s Loyalty

碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 101 === The internet universal has made E-commerce popularize. But whether consumers will have fond product in online shops which meet their needs and information is worth discussing. Past research shows many online shops had not effectively increase customer loyalt...

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Bibliographic Details
Main Authors: Shui-Hao Kuo, 郭順濠
Other Authors: Shih-Wei Chou
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/45102587305255231826