Study of Intergrated Marking Communication(IMC) on festival event--using Kaohsiung Daliao Red bean Cultural Festival 2012 as example
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === “Festival activities” has become popular in Taiwan in recent years and local governments regard it as a strategy to promote local characteristic industries. Local governments all expect to promote their local characteristic industries impressively and to...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05704878342480797916 |