A Study of Factors Effecting Consumers’ Adoption ofInnovative Product- A Case of Natural Plant Air Purifier
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === Majority of the decision determinants of innovation product studies are based on Rogers’(1995) innovation diffusion model and Holak’s(1988) new product adoption model. These models probe into how source of information influence consumer innovation adoptio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cz72yx |