The Source Credibility of Professional Service Personnel in the Cosmeceuticals Chain Store:An Empirical Test of The Beauty Adviser and Pharmacist
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === Past studies rarely investigated the effect of professional front store employees on consumer behavior. This study examined the impacts of trustworthiness, expertness and attractiveness of the source credibility of beauty adviser and pharmacist at cosmece...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00218545207656444629 |