Building a Partnership Concept Maps Based on Marketing Strategic Alliance - A Case of A X Mall
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === In a dynamic competitive business environment, various companies adapt a marketing strategic alliance managing model that combining with other companies to become partners. The relationship between partners is worth to be noticed. Due to the fact that par...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39858829654227495043 |