Customer satisfaction or customer delight? The case of 7-ELEVEn Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === The trend of consumption becomes steady in Taiwan, and more retail formats appear. The quick expansion of service market has increased the competition for service firms. In order to enhance own competitive advantages, service firms not only emphasize ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08072407129699236567 |