The relationships among brand image, perceived value, satisfaction, and loyalty –market leader versus market follower
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === The competition of Taiwan’s instant noodle industry is fierce, therefore, it is very important for companies keep existing customers and create new customers, while at the same time defending themselves against competitive actions. Competition is usually...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05499617621202886493 |