The Study of the relationship between Price promotions, perceived quality and purchase intention of restaurant

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === In recent years, Taiwan''s restaurant development was good, the face of increasing competition, all Owners always used increase turnover by the efforts of marketing practices. For the past marketing research was fewer research and analysis the &...

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Bibliographic Details
Main Authors: Chung-Ling Hsu, 許仲靈
Other Authors: Kuo-Kuang Chu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/88842281167482157316