The Relationship among Brand Image , Perceived Value , Conspicuous Consumption and Rurchase Intention－an Empirical Study of Smart Mobile Phone Consumption
碩士 === 國立高雄師範大學 === 事業經營系 === 101 === The Relationship among Brand Image , Perceived Value , Conspicuous Consumption and Rurchase Intention－an Empirical Study of Smart Mobile Phone Consumption Abstract The purposes of this research is to discuss the relationship between brand image, purchase i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20396877696359967031 |