Applying Zaltman Metaphor Elicitation Technique to Explore How Brand Influences the Purchase of Apple Products
碩士 === 國立高雄師範大學 === 資訊教育研究所 === 101 === The increasingly advance of information and communication technology (ICT) has created great convenience of our life. Computers and mobile devices have become more necessary in our life. It also leads to fierce competition in computers and mobile devices marke...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24147705770993883822 |