A Study of Brand Image and Brand Identity of Corporate Sponsorship on Table Tennis for the Table Tennis Club Participants in Kaohsiung

碩士 === 國立高雄師範大學 === 體育學系 === 101 === First, the purpose of this study was to understand the current situation of brand image and brand identity of corporate sponsorship on table tennis for the table tennis club participants in Kaohsiung. Secondly, in order to discuss the different background partici...

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Bibliographic Details
Main Authors: Chou Chia-yi, 周佳怡
Other Authors: Huang Mei-jen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/99721953769737581308