The Correlation Between Drink Package Design and Impulsive Buying
碩士 === 國立高雄師範大學 === 視覺設計學系 === 101 === Anyone who wishes to get a foothold in the wide beverage market needs to reach their target consumer group with all efforts. This research will discuss the certain beverage package designs and factors which will evoke impulsive purchasing of consumers. Three...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71848581794634820942 |