Representation of women in sports ads: The case of Nike and Adidas newspaper ads in Taiwan
碩士 === 國立高雄師範大學 === 性別教育研究所 === 101 === Abstract Men have been the major consumers in sports market. Yet, as women have been increasing participating in sports in Taiwan since last decade, women have gradually been targeted in the marketing. As a response to the rise of postfeminism, the purpo...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39788852669770475305 |