The study of factors influencing group buying –The viewpoints from technology acceptance model

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 101 === Due to the fact that the economic downturn in recent years and the impact of financial crisis in 2009, the ‘’Otaku Economy’’ has been developing rapidly. At the same time, with the rapid development of the Internet, consumers who have a common demand fac...

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Bibliographic Details
Main Authors: Yu-Jing Su, 蘇于菁
Other Authors: Hui-Ling Ko
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/ews9m5