Does Brand Experience Affect Purchase Intention?
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 101 === In prior literature, there has been plenty of investigation into the importance of experience. While the majority of researchers in brand marketing have traditionally focused on the interrelationship between various dimensions of brand equity and brand r...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06219276170726996868 |