The influence of online brand image and perceived risks on customer loyalty for women's apparel in Taiwan market
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 101 === Due to the prevalence of the Internet and changes in consumption patterns, consumers have viewed the Internet as a new channel for shopping. However, how can we differentiate similar products or services sold by strangers whom we have not built trust on...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18227129778796415990 |