Study on Strategies of Consumers’ Choice of the Chain Coffee Shops by the Catastrophe Model
碩士 === 國立屏東商業技術學院 === 休閒遊憩與創意產業管理研究所 === 101 === Although coffee culture originated from European and American countries, drinking coffer has become popular in recent years in Taiwan, due to changes in the dietary habits and improved living standards. With the expansion of the market, the number of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87297868789577980688 |