The Spectators’ Attitudes Toward the Corporate Sponsorship Benefits in Sports Events: An Example of UBA 2012
碩士 === 國立屏東教育大學 === 體育學系碩士班 === 101 === Summary The purpose of this research was to understand the attitudes from the spectators of University Basketball Association (UBA) toward corporate sponsorship and present situation of the sponsorship’s benefit in the sports events. The study also analyzed th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94705281774290945893 |