Customer Relationship Management in Tzu Chi Foundation Non-Profit Organization

碩士 === 國立屏東科技大學 === 科技管理研究所 === 101 === Successful businesses often use customer relationship management (CRM) strategy, but rarely in non-profit organization (NPO). Facing competition, how to retain stakeholders along with mission and sustainability for nonprofit organization is a critical issue. T...

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Bibliographic Details
Main Authors: Su- Ching Lee, 李素靜
Other Authors: Jin-Kwan Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/18500973169068314427