An Examination of the Relationship among Tourists’ Consumer Experience, Experiential Value, Brand Equity and Behavior Intention in Recreational Farms
博士 === 國立屏東科技大學 === 熱帶農業暨國際合作系 === 101 === Since enter the experience economy, and experience has become a main stream in the market, there is a great deal of literature. From the experiential perspective, the consumer in purchasing the product or service, often times through stimulus and consum...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94285220368564843782 |