Study on the Impact of Brand Awareness and Brand Image on Brand Loyalty for Customers- Take Sinon as an Example
碩士 === 國立屏東科技大學 === 農企業管理系所 === 101 === The purposes of this study were to test a structural model of brand awareness, brand image, and brand loyalty. A random sampling method was used to obtain 271 valid participants in the Sinon Corporation. The proposed structural model was tested using AMOS 7.0....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47572356011193688554 |