A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence
碩士 === 國立屏東科技大學 === 農企業管理系所 === 101 === 687 Questionnaires were distributed to consumers in Pingtung County whopurchased Chicken Essence among the 651 workable samples retrieved this research examined the sample data on the following areas:descriptive statistical analysis, reliability analysis, fact...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46154237684820651217 |