Studying the relationship among the quality of customer experience, shopping value and satisfaction, word of mouth, re-patronage intention: An empirical study of MUJI
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === This study focuses on studying the relationship between customer experience quality and satisfaction by adding the shopping value as an intermediary, and use of structural equation model to validate model goodness of fit. According to the value of shopping to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03774899676311227896 |