Discovering Marketing Strategy for Highly Competitive Thai Spa Business: Case Study of “Just Spa”
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === This research is a case study of a Thai company operating in a highly competitive Thai Spa Industry; Just Spa. Co., Ltd. The purpose of this research is to unearth the best marketing strategies for improving the company’s profitability. This case study illustr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/01376874750226370244 |