Food Contagion Caused by Source''s Body Size:Influences of Perceiver''s Need for Touch and Type of Food

碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === In retail environments, people don’t like to buy a product which is touched by someone else. However consumers enjoy touching products to receive product information or to just have fun, Based on the observation of these conflicts, this research attempts t...

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Bibliographic Details
Main Authors: Shih-chieh Hsu, 許詩婕
Other Authors: Chun-Tuan Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/64567337440936943725