Competitive Strategy of FMCG Industry in Taiwan:A Case Study of P&;G

碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === According to the survey of Taiwan Cosmetics Industry Association, the main leading brands among beauty industry in Taiwan nowadays are mostly multinational enterprises. Those enterprises consist of L''Oréal, P&;G, Unilever, Estée Lauder a...

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Bibliographic Details
Main Authors: Chu-Ya Hsu, 許竹雅
Other Authors: Tseng, Cher-Hung
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/64119798084485308475