Competitive Strategy of FMCG Industry in Taiwan：A Case Study of P&;G
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === According to the survey of Taiwan Cosmetics Industry Association, the main leading brands among beauty industry in Taiwan nowadays are mostly multinational enterprises. Those enterprises consist of L''Oréal, P&;G, Unilever, Estée Lauder a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64119798084485308475 |