The Research of Corporate Multi-brand Strategy
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === This research is to analyze the brand management methods of those corporate that implement multi-brands strategy based on longitudinal perspective. What’s more, we also investigate the advantages and synergy of multi-brands strategy. The findings of this study...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/69186126898255946195 |