The Entry Model Of Mega International Commercial Bank into Mainland China: Resource-Building Mechanism Perspective

碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === This research is on the entry model of Mega International Commercial Bank into Mainland China. This case study is formulated by applying “resource-building mechanism perspective" (Feng-Lee Lin, 2009) to investigate the entry model of Mega International Co...

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Bibliographic Details
Main Authors: Chun-liang Cheng, 鄭君諒
Other Authors: Feng-Lee Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/10439946089989586268