The Effects of Brand Posts on Word of Mouth : An Investigation of Facebook Brand Fan Page
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === The fact that net citizens spend more and more time on social network site causes these sites to hide more and more publicities, so social media marketing attracts more attention to enterprises. Among them the fan page in Facebook is a necessary method for dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21092229141923741017 |