A study of the effectiveness of the male endorsers on feminine products
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === Frankly speaking, the appropriate gender of spokesperson for feminine products is female, and vice versa. Recently, however, the use of gender contrasts marketing tactics gradually increased. Asia back in 1996 when the Japanese male star Takuya Kimura endorse...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07235172944509898846 |