Internet search query and the cash flow of mutual fund

碩士 === 國立中山大學 === 財務管理學系研究所 === 101 === This study investigates the relation between mutual fund cash flows and investor behavior of internet search queries as well as the relation between mutual fund cash flows and advertising. The investor behavior that searches queries on the internet initiativel...

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Bibliographic Details
Main Authors: Ya-Chung Huang, 黃雅群
Other Authors: Chen Miao Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/08266454283640929331