The strategic analyses of Taiwanese Own Brand Corporations in European Markets
碩士 === 國立中山大學 === 國際經營管理碩士班 === 101 === Facing the change of world-wide economy and responding the attack from emerging markets, companies and factories in Taiwan start to look for new aspects as developing own brands instead of keeping OEM or ODM products. Therefore, Taiwanese government helps thos...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nqgnce |