Sharing via Facebook Fanpages: The Effects of Internal and External Reward
碩士 === 國立中山大學 === 傳播管理研究所 === 101 === Facebook''s global membership has exceeded one billion and Social Networking Sites （SNSs） has emerged as a new marketing tool. Scholars have pointed out that the Facebook fan page have the highest potential gains among the SNSs creating a viral...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65019647054376706557 |