A Study of the Impact on Check-in Bonus Points Towards Customer Purchase Intentions – Using Bonus Points Website OPEN-LiFE as an Example
碩士 === 國立中山大學 === 傳播管理研究所 === 101 === With the popularity of smart phones and social media, check-in becomes new type phenomena in the field of internet communication. Bonus Points is common as a marketing tool, which increases the loyalty of customers. In recent years the industry have developed th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45205641652587183961 |