The Economic Analysis of Firm Behaviors in The Online Keyword Advertisements
碩士 === 國立中山大學 === 經濟學研究所 === 101 === As a special part of search engine, the first and dominate platform of keyword advertisement, Google, has the brief of “Don’t Be Evil”. Platform depends on the trust of mechanism-designing and privacy-protecting, and also emphasizes the neutrality of itself. Does...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89bc7f |