The Effects of Comparative Word-of-Mouth on Consumer Purchase Decision
碩士 === 國立中山大學 === 資訊管理學系研究所 === 101 === In recent year, it’s very common that consumers search product information before shopping. Consumer feedbacks on the Internet are called electronic word of mouth (eWOM). Many previous studies have reported that eWOM has a great influence on consumer’s purchas...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89484817940862244417 |