Research on Location-Based Mobile Advertising Design
碩士 === 國立中山大學 === 資訊管理學系研究所 === 101 === With the advance of smart phone and communication technology, location-based advertising (LBA) is an emerging advertising model. LBA combine the concept of location-based and provide local information to consumers. In advertising design, this advertising model...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44032435830612786647 |