The Marketing Strategy of The ETUDE HOUSE Cosmetic in Taiwan

碩士 === 國立中山大學 === 高階經營碩士班 === 101 === The development of cosmetic market in Taiwan reflects the growth of Taiwan economy in past decades. As cosmetics were luxury goods, and represented high social and economic position before, putting on makeup is not only a respectful gesture but also shows a per...

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Bibliographic Details
Main Authors: Tsung-hua Tsai, 蔡宗樺
Other Authors: Jun-Ying Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/b28cm8