The Influence of IBC to Brand Community Equity – The Mediation Effect of Brand Community identity and Brand Community Commitment
碩士 === 國立臺北商業技術學院 === 商學研究所 === 101 === Today, Internet development and convenient, Internet media create many emerging platforms allow consumers to easily obtain the required information. Due to the physical storefront competitive space narrowing, gradually into the era of network competition, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q64j2q |