The Effect of Price-rising on Customer Loyalty and Purchasing Behavior for 58 Degrees Kinmen Kaoliang Liquor
碩士 === 國立臺北商業技術學院 === 商學研究所 === 101 === The growing revenue of Kinmen Kaoliang Liquor, which rose to a record $12.85 billion in 2011, led with an over 80% market share in Taiwan’s kaoliang liquor market, especially major product 58 degrees Kinmen Kaoliang Liquor took 60.9% revenue. Since 1995, the p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hzgj9p |