Exploring the Consumer’s Buying Intention based on the Theory of Planned Behavior for Frozen Food
碩士 === 國立臺北商業技術學院 === 商學研究所 === 101 === With the booming trend of scientific and technological advances in technology and Internet shopping, online shopping motivation and behavioral intentions began to rain as bamboo shoots appear, however, for a comprehensive network shopping consumers buy frozen...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3nvwpc |