Exploring Online Purchasing Intention based on the Theory of Planned Behavior、Satisfaction and Trust
碩士 === 國立臺北商業技術學院 === 商學研究所 === 101 === Nowadays, E-commerce is well developed and online shopping businesses become competitive along with progress of network technology. Companies hope to stimulate consumers' purchase desire to increase profit via new functions of or other uniqueness their we...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vfvmd8 |